Make Your Next Meeting a Successful One With 

BOB BLY

SPEAKER AUTHOR CONSULTANT

Bob writes sales letters, direct mail packages, ads, brochures, articles, press releases, newsletters, scripts, and other marketing materials clients need to sell their products and services to businesses. He also consults with clients on marketing strategy, mail order selling, and lead generation programs.

Bob Bly holds a B.S. in chemical engineering from the University of Rochester. He is a member of the American Institute of Chemical Engineers and the Business Marketing Association.

Bob is the author of more than 45 books including:

The Advertising Manager’s Handbook, (Prentice Hall)

Business-To-Business Direct Marketing, (NTC Business Books)

The Copywriter’s Handbook, (Henry Holt & Co.)

Keeping Clients Satisfied, (Prentice Hall)

Other titles include Power-Packed Direct Mail and Successful Telephone Selling, both from (Henry Holt & Co.)

Public Relations Kit For Dummies
A Dummies-series guide to effective publicity. "This is a must-read for all learning and practicing public relations tactics -- sheer genius." —Ihor Andruch, NJ

	Complete Guide to Internet Direct Mail: The Complete Guide to Successful E-mail Marketing Campaigns
	How to use Internet direct mail to generate leads and sales including writing the e-mail, creating the offer, finding good e-lists, transmitting the message, and measuring response. "I applied the authors' recommendations and recieved a 247% lift in response from the use of just one of their techniques." — Margie Gold, Chicago, IL

Getting Started in Speaking, Training, or Seminar Consulting
How to start (or jump start) your career as a part-time or full-time professional speaker, trainer, or seminar leader. "The most comprehensive, tightly organized, yet readable approach to this complex subject I've ever encountered . Bob's understated integrity comes through on every page." —Roger C. Parker in MacMonitor

	101 Ways To Make Every Second Count (Career Press)
	You’ll learn how to maximize your time by setting priorities, creating useful schedules, and overcoming procrastination. Robert Bly describes how proper diet, exercise and sleep—or lack thereof—affect our energy levels. And how using the latest technology allows us to manage information and to communicate more efficiently and effectively. “Bly’s book features some solid and surprisingly easy methods that can help you better manage your time to make your days at work more productive and less stressful.” — Growing Companies Magazine

The Copywriter’s Handbook (Henry Holt & Co.)
How to write clear, persuasive, attention-getting copy for print ads, direct mail, brochures, commercials, PR, and audio-visual presentations. “I don’t know a single copywriter whose work would not be improved by reading this book. And that includes me.” — David Ogilvy, Founder, Ogilvy & Mather

	Business-to-Business Direct Marketing (NTC Business Books)
	How to get more response from your business-to-business marketing communications including sales, letters, direct mail packages, postcards, ads, web sites, e-mail, and more. “This book belongs on the bookshelf of every direct marketer...packed with gold nuggets of advice.” — Marc Russman, Manager, IBM

The Ultimate Unauthorized Stephen King Trivia Challenge (Kensington)
Hundreds of fun trivia questions (and the answers) about America’s best-selling horror writer and his work. “What a delight! Your questions are just the right levels of difficulty. I am really enjoying it.” — Dee Moore, Fairfield Farm

	Secrets of Successful Telephone Selling (Henry Holt & Co.)
	How to use the telephone to generate leads, follow up inquiries, set appointments, and close sales. “If your business has a phone and you sell, this book is all you need to make money.” — Donald Libey, President, Libey Incorporated

Getting Your Book Published (Roblin Press)
How to write a nonfiction book and sell it to a major New York publisher for a four or five-figure advance. Includes sample book proposal and annotated actual book contract. “Thanks for your tips. I contacted a publisher and signed my first book contract 2 weeks ago.” — Wendy Swope, Victor, Idaho

	The Perfect Sales Piece (John Wiley & Sons)
	How to create successful brochures, catalogs, pamphlets, fliers, and other “collateral” material to promote your product or service. “Well-written and well-organized throughout... an outstanding practical lesson...” — Business Marketing Magazine

The Elements of Business Writing (Macmillan)
Grammar and style guide for managers, professionals, and support staff writing letters, memos, proposals, reports, and other business documents. Over 60,000 copies in print. “Concise and well organized ... useful to secretaries as well as CEOs.” — Library Journal

	The Elements of Technical Writing (Macmillan)
	Reference guide for engineers, scientists, systems professionals, technical writers, and others writing and editing technical documents. “Everyone in industry can use this invaluable handbook.” — Andrea Nicoll, Publications Manager, BOC Gases

The Lead Generation Handbook (Amacom)
How to generate large quantities of high-quality leads that convert into new customers and sales for your business. “Robert Bly puts out great marketing books ... and this is no exception. Five stars.” — John Dunbar, Dunbar & Co.

	Start and Run a Profitable Mail Order Business (Self-Counsel Press)
	How to make $500 a day or more in a spare-time or full-time home-based mail order business of your own. “Extremely informative and well done ... keep up the good work!” — Edwin Yee

Bits & Pieces for Salespeople (The Economics Press Inc.)
Monthly pocket-size motivational magazine for salespeople, managers, and entrepreneurs. “Keep up the great work. I read your excellent periodical several times each month.” — Matt Giorgi

His articles have appeared in ...

Direct 

Amtrak Express

New Jersey Monthly

Science Books & Films 

Computer Decisions

Business Marketing

Direct Marketing

Writer’s Digest

and

Bob edits Bits & Pieces for Salespeople, published monthly by Economics Press.

His work has won several awards...

A Gold Echo from the Direct Marketing Association

An IMMY from the Information Industry Association

Two Southstar Awards

An American Corporate Identity Award of Excellence

The Standard of Excellence Award from the Web Marketing Association

Bob has presented 

• sales
• writing
• marketing
• and customer service seminars for numerous groups including :

Publicity Club of New York

Women in Communications

Direct Marketing Association

Direct Media Coop

Business Marketing Association

American Marketing Association

American Chemical Society

International Tile Exposition

Women’s Direct Response Group

Direct Marketing Creative Guild

American Institute of Chemical Engineers

Click  here to see Bob Bly's Online Preview (RealMedia)Demo Video Clips

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