1. Set your networking goals.  Start by making sure your networking is a planned activity versus something that you do every once in a blue moon.  Determine who you want to meet, what functions do you want to attend and how many contacts do you wish to make.

 

2. Be clear and concise. Be specific about who it is that you want to meet.  Have you ever asked someone " Do you know any friends, relatives or business associates

that could use my services?"  The normal response is " I don't know any, but if I find someone I'll be happy to give them your name."

 

The way we avoid that is by asking for specific titles of the people that we wish to meet.  For my company that would be the people that retain consultants, trainers and professional speakers such as V.P. of Sales, Meeting Planners, Training Directors, Association Directors and Personnel Directors.

 

Whenever we have a chance to meet someone like this we are ready with our personal or company benefit statement

.

Mine is:

 

MPRESS Speakers Bureau offers one-stop assistance for locating a Highly Select Group of Elite Business Development Experts, Consultants, Trainers, and Keynote Speakers for Successful Events.  How many training directors, sales directors or any event planners do you know that could benefit from our service?

 

 

If you are an event planner your 60-Second sales commercial could be:

 

International Event Planning offers one-stop expert help from planning to completion. We organize successful meetings, conferences parties, cruises, entertainment - just about anything you require for a special event.   When are you planning your next event?

 

Kevin VanDeWalker

MPRESS SPEAKERS BUREAU

  HOW TO SELL IN UNDER 60 SECONDS 

 by Arnold Sanow

Many networking events will provide you with an opportunity to introduce yourself to the group at hand.  Typically, no more than a minute is allowed for such a introductions so you will want to maximize the 60 seconds you have available to you. You will want to include certain information.

 

Key components of an introduction include:

 

Your name

Your company

A memory hook

A general benefit statement

An attention getter

What constitutes the kind of customers you are looking for

 

Other components you may want to include are:

 

Your title

Your address/location

Any special offers to the group

A quick demonstration

Your 800 number/phone number

 

An example of an effective 60 second introduction you might use if you were a residential real estate agent might be:

 

   Did you know that there are 5 improvements for under $100 you can make to your home that will increase its value up to $5000.  Good Morning, my name is Joe Smith and I’m with ABC Reality.  For over 10 years we have been successful at getting top sellers top dollar for their homes.  If you, or anyone you know, would like to learn how your home could sell for up 10 % more than your neighbor’s, give me a call and I’ll send you  a frees Strategic Sellers Report.  And remember what they say, “if you don’t sell it with ABC, you’ll be out of some dough-ray-me.” Again, my name is Joe Smith with ABC Reality.

 

  If possible in your sixty-second commercial always focus on who you are talking to and the benefits that are important to them.  In other words, you introduction should state how your company can help him and/or his networking group save, gain or accomplish something.

 

Here’s Arnold’s “16-Second Sizzler”:

 

The Business Source is a business development and a business development and training company.  We focus on designing and presenting seminars and workshops to help individual and organizations increase sales and cut costs.  Additionally, we offer consulting services on marketing, presentation skills and customer service.

 

Arnold Sanow is known as "America's Marketing Strategist."   he is the co-author of three books  including the best seller.  "Marketing Boot Camp."  He works with clients throughout the world to develop their marketing plans and strategies.  He has delivered over 2,000 presentations for small and large businesses, associations and government organizations.  He is a frequent guest on radio, television and in the print media.

Recent appearances include the Wall Street Journal, CBS Evening News with Dan Rather, USA Today,  Entrepreneur Magazine and others. He has been a national spokesperson for companies such as AT&T and Intuit.  In addition, he is an adjunct professor at Georgetown University in Washington, D.C.  If you need a marketing or communications speaker or trainer, spokesperson, writer or business or marketing strategist you can reach Arnold Sanow  through MPRESS Speakers Bureau at (425) 861 - 7479